There are several ad formats you can generate from the same brand. Start from the brand when you already know which business the ad is for. Start from a team playground when you are exploring a format.
| Start here | Use it when |
|---|---|
| Brand launchpad | The brand exists and you want the result stored there |
| Brand sidebar libraries | You are already in the brand and want that format's list |
| Campaigns | You are planning a body of work, not a one-off ad |
| Team Playground | You will pick or create a brand during the flow |
Playgrounds (Video Ad, Product Ad, UGC Ad, Static Ad, Rich Media, Carousel, Freeform) live on the team. Video, Static, Carousel, and Rich Media playgrounds open a Generation Studio after you pick a business — use Brand options to choose an existing brand or create a new one. UGC Ad uses Existing / New brand (then Save brand). If several brands share a website, pick the intended one.
Full comparison: Playground vs launchpad.
For a single image or clip — not a full ad — use team Tools instead. See Tools.
Still orientation-only (walkthroughs next):
Until those guides land, open the matching tile from a prepared brand or the team playground. See Work in a brand and Generation basics.